BIG DATA ANALYTICS FOR RETAIL: PERSONALIZING THE CUSTOMER EXPERIENCE THROUGH DATADRIVEN INSIGHTS. Computers in Human Mind Review, [S. l.], v. 1, n. 2, p. 28–45, 2025. Disponível em: http://chmreview.com/index.php/34/article/view/11. Acesso em: 26 aug. 2025.